John Wiley & Sons Sivumäärä: 360 sivua Asu: Pehmeäkantinen kirja Julkaisuvuosi: 2010, 04.06.2010 (lisätietoa)
The easy way to build effective online surveys for your business, with three months of free service!
By targeting select response groups, online surveys are a great way to help your business, group, or organization get valuable feedback quickly. But with over 40 vendors and hundreds of options available, where do you start? This friendly book walks you step by step through the process of creating, launching, and getting results from an online survey.
You'll learn about the tools involved, what results to expect, how to build a compelling survey, tips for identifying the right audience, and how to analyze the results. Discover
What a survey is and how to put one together
Survey lingo and a sample survey to study
How to develop questions and assemble them into an attractive, easy-to-use interface that encourages response
Tips for identifying and contacting the respondents you want to hear from
The steps involved in making a usable analysis of the results
Pitfalls to avoid, things to check out before launching a survey, and best practices
With the book, you'll also receive three months of free service from a top survey vendor to get you started.
