Jeffrey R. Cornwall | Akateeminen Kirjakauppa

For undergraduate and graduate students in management and entrepreneurial courses.

With a focus on practical techniques, entrepreneurs learn how to stretch resources and thrive on lean budgets.

The text focuses on bootstrapping techniques for a variety of ventures-from small, family-owned businesses to high-growth upstarts.  While this book treats the subject of securing initial financing for the start-up venture, it also fully explores how entrepreneurs manage and sustain the business as it grows.