South Western College Sivumäärä: 208 sivua Asu: Pehmeäkantinen kirja Julkaisuvuosi: 2009, 16.11.2009 (lisätietoa) Kieli: Englanti
Introduce the most important theories and views in strategic management today using this concise, yet complete, text. St. John/Harrison's STRATEGIC MANAGEMENT FUNDAMENTALS, 5e, International Edition, addresses the most recent changes in today's business environment, including many topics that other strategic management texts often miss. This valuable text builds on a traditional theoretical foundation by using engaging examples from many of today's leading firms to demonstrate principles and applications. This edition now highlights strategizing in the global arena and the contemporary challenges of increased globalization while offering more focused coverage of the increasingly important topic of ethics. The authors have refined this edition's streamlined content to correspond closely with the way you teach, while providing the flexibility for you to customize your course to the needs of your students with additional exercises or readings. The book thoroughly addresses the traditional economic process model and the resource-based model, as well as the stakeholder theory. Rely on STRATEGIC MANAGEMENT FUNDAMENTALS, 5e, International Edition, to offer an indispensable resource that your students need for immediate and long-term success in strategic management.
