This is a conceptually rich textbook that teaches Web design skills and offers practical guidance within a coherent framework of information-design principles and hypertext theory.

The authors believe website design should be taught as a substantive body of knowledge, an application of rhetoric to a new non-linear medium. This book offers students a great deal of practical, mainstream design guidance—as much as can be found in any trade book. But in contrast to trade books, Principles of Web Design offers a coherent, evolving framework of ideas.