Of the many groundbreaking developments in the 2008 presidential election, the most important may well be the use of the Internet. In Politicking Online contributors explorethe impact of technology for electioneering purposes, from running campaigns andincreasing representation to ultimately strengthening democracy. The book reveals how social networking sites such as MySpace and Facebook are used in campaigns along withe-mail, SMS text messaging, and mobile phones to help inform, target, mobilize, and communicate with voters.While the Internet may have transformed the landscape of modern political campaigns throughout the world, Costas Panagopoulos reminds readers that officials and campaign workers need to adapt to changing circumstances, know the limits of their methods, and combine new technologies with more traditional techniques to achieve an overall balance.
Contributions by: Costas Panagopoulos, James Druckman, Martin Kifer, Michael Parkin, Kevin Pirch, Vassia Gueorguieva, Allison Slotnick, Sandra Suârez, Steffen Albrecht, Maren Lnbcke, Rasco Hartig-Perschke, Michael Cornfield, Kate Kaye, Allison Dale, Aaron Strauss, David Nickerson, Daniel Bergan, Hun Park, James Perry, Chapman Rackaway, Girish Gulati, Christine Williams
