Rafael Magdalena-Benedito; Emilio Soria-Olivas; Juan Guerrero Martínez; Juan Gómez-Sanchis; Antonio Jose Serrano-López Idea Group,U.S. (2012) Kovakantinen kirja
Francisco J. Martínez-López; Juan Carlos Gázquez-Abad; Kusum L. Ailawadi; María Jesús Yagüe-Guillén Springer International Publishing AG (2017) Pehmeäkantinen kirja
This book presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions from the 2016 National Brands and Private Label Marketing conference in Barcelona. It covers retailing-related topics, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer behavior, economic crisis, strategies in growth, and mature private labels.
