J. Stacy Adams | Akateeminen Kirjakauppa

This is a concise and practical manual of instruction for the guidance and training of interviewers gathering data for all types of surveys. It clearly presents specific principles and techniques for interviewing, area probability sampling, and recognizing forms of interviewer bias. A useful glossary of terms is provided. The book is intended primarily for college and university research groups and for courses dealing with public opinion and marketing research.

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