A tectonic shift is coming. Are you ready? Companies that have control of their data foundations and data behaviors will be the future data masters. In the coming years, new tools and technologies will drive the foundation to use and leverage data. Processes, skills, people, and culture will be a part of every successful company's DNA. The metaverse, 5G and web3 will drive much of the developments.

In this book we reflect on what differentiates data masters from others. We also present a hands-on roadmap to mastery for non-masters (or laggards, as we call them). In in-depth interviews, 11 Nordic companies reveal their insights about data and AI. Combining this with research from Capgemini, Stockholm School of Economics and Copenhagen Business School, we predict what the data masters of the future – 10 years from now – will look like.

Are you ready to make the necessary efforts and investments to become truly data driven? Then this book is for you. The rewards are waiting around the corner.