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Ivan Snehota | Akateeminen Kirjakauppa

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Managing Business Relationships
David Ford; Lars-Erik Gadde; Håkan Håkansson; Ivan Snehota
John Wiley & Sons (2003)
Pehmeäkantinen kirja
43,60
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ostoskoriin kpl
Siirry koriin
Managing Business Relationships
David Ford; Lars-Erik Gadde; Håkan Håkansson; Anders Lundgren; Ivan Snehota; Peter Turnbull; David Wilson
John Wiley & Sons (1998)
Pehmeäkantinen kirja
29,20
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The Business Marketing Course - Managing in Complex Networks
David Ford; Lars-Erik Gadde; Håkan Håkansson; Ivan Snehota
John Wiley & Sons Inc (2006)
Pehmeäkantinen kirja
64,30
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ostoskoriin kpl
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Business in Networks
Hakan Hakansson; David I Ford; Lars-Erik Gadde; Ivan Snehota; Alexandra Waluszewski
John Wiley & Sons Inc (2009)
Pehmeäkantinen kirja
68,00
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ostoskoriin kpl
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Managing Business Relationships
David Ford; Lars-Erik Gadde; Hakan Hakansson; Ivan Snehota
John Wiley & Sons Inc (2011)
Pehmeäkantinen kirja
53,10
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ostoskoriin kpl
Siirry koriin
No Business is an Island - Making Sense of the Interactive Business World
Håkan Håkansson; Ivan Snehota
Emerald Publishing Limited (2017)
Kovakantinen kirja
132,00
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ostoskoriin kpl
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Managing Business Relationships
43,60 €
John Wiley & Sons
Sivumäärä: 228 sivua
Asu: Pehmeäkantinen kirja
Julkaisuvuosi: 2003, 25.04.2003 (lisätietoa)
No company can be an island in today's business world. Each one is locked into a complex network of relationships with suppliers, customers and other business partners. To be effective, managers within companies must constantly assess these relationships and the intentions, actions and reactions of their counterparts within them. Indeed, managing its relationships and its position in the business network has become the critical task on which a company's very existence stands or falls.
This new edition of Managing Business Relationships aims to help managers and students understand the reality of business networks and how to manage in them. It has been entirely rewritten to include the latest thinking and research from the IMP (Industrial Marketing and Purchasing) Group.
The book
? provides a structured way to understand business networks and their effect on the practicing manager.
? offers a complete analysis of management in different relationships including those with suppliers, customers, distributors and development partners.
? includes a brand new and easy to understand model of managing in networks.
This book is vital reading for students of business marketing, purchasing, business networks and relationship management at the MBA and final year undergraduate level. It will also be a valuable resource for all managers operating in business markets, including those in purchasing, marketing, technical development and distribution.

Loppuunmyyty
Myymäläsaatavuus
Helsinki
Tapiola
Turku
Tampere
Managing Business Relationshipszoom
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ISBN:
9780470851258
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