Ike Mathur | Akateeminen Kirjakauppa

The authors show that the sucess of a joint venture in the People's Rebublic of China, to a considerable extent, depends on understanding the Chinese perspective. They not only offer this perspective, but mingle it with the Western view. This book provides information not readily available in Western literature. The authors help the reader develop a feel for Chinese ideology, culture and infrastructure. Chapter by chapter, they show that successful joint ventures in the PRC are definitely feasible.