Hans-Ruediger Kaufmann | Akateeminen Kirjakauppa

As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organisations to implement effective customer centric policies.

Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts. This book will discuss how to improve the organisation's financial and marketing performance.