Tekijä: Herbert J. Kaufmann; Hans Ringertz; Elisabeth Sweet Kustantaja: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG (1993) Saatavuus: Noin 17-20 arkipäivää
Tekijä: Franz-Xaver Kaufmann; Anton Kuijsten; Hans-Joachim Schulze; Klaus Peter Strohmeier Kustantaja: Oxford University Press (2002) Saatavuus: Noin 17-20 arkipäivää
South-Western College Pub Sivumäärä: 752 sivua Asu: Pehmeäkantinen kirja Painos: 6th edition Julkaisuvuosi: 2011, 18.07.2011 (lisätietoa) Kieli: Englanti
Semenik/Allen/O'Guinn's ADVERTISING AND PROMOTIONS: AN INTEGRATED BRAND APPROACH, 6E, International Edition places the reader in the midst of today's fast-paced, exhilarating world of advertising � demonstrating how good advertising is the result of hard work and careful planning. The authors draw from their vast business and teaching experience to integrate a solid understanding of advertising strategy and theory with hands-on, real applications. A leader for its emphasis on integrated brand promotion, this edition combines a compelling presentation of the fundamentals of advertising with invigorating coverage of the latest practices and industry developments, such as social media, design thinking, and the impact of globalization. Advertising strategy comes to life with more than 500 of today's most contemporary ads and exhibits. The book's content follows the same process as an advertising agency to equip readers with the tools, knowledge, and practice for effective results.
