Hanna Schramm-Klein (ed.); Thomas Foscht (ed.); Dirk Morschett (ed.); Thomas Rudolph (ed.); Peter Schnedlitz (ed.); Swoboda Springer Gabler (2014) Pehmeäkantinen kirja
Thomas Foscht; Dirk Morschett; Thomas Rudolph; Peter Schnedlitz; Hanna Schramm-Klein; Bernhard Swoboda Springer-Verlag Berlin and Heidelberg GmbH & Co. KG (2014) Pehmeäkantinen kirja
Gabler Verlag Sivumäärä: 470 sivua Asu: Pehmeäkantinen kirja Painos: 2nd ed. 2010 Julkaisuvuosi: 2010, 14.09.2010 (lisätietoa) Kieli: Englanti
?Strategic International Management? takes a global perspective and covers the major aspects of international business strategies, the coordination of international companies and the particularities of international value chain activities and management functions. The book provides a thorough understanding of how Production & Sourcing, Research & Development, Marketing, Human Resource Management and Controlling have to be designed in an international company and what models are available to understand those activities in an international context.
The book offers 20 lessons that provide a comprehensive overview of all key issues. Each lesson is accompanied by a case study from an international company to facilitate the understanding of all important factors involved in strategic international management.
In this second edition, all chapters have been updated, all case studies revised and recent data were integrated. The concept, though, remained unchanged.
