Paul M.W. Hackett; Christopher M. Hayre; Dave Muller; Marcia Scherer; Ava Gordley-Smith Cambridge University Pr. (2024) Saatavuus: Tulossa! Pehmeäkantinen kirja
Paul M.W. Hackett; Christopher M. Hayre; Dave Muller; Marcia Scherer; Ava Gordley-Smith Cambridge University Press (2024) Saatavuus: Hankintapalvelu Kovakantinen kirja
Verlag Barbara Budrich Sivumäärä: 166 sivua Asu: Pehmeäkantinen kirja Julkaisuvuosi: 2016, 18.04.2016 (lisätietoa) Kieli: Englanti
This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book.