H A Rogers | Akateeminen Kirjakauppa

This book covers the management of tourism enterprises (all tourism course are taught with a management orientation). This M & E Handbook provides an overview of corporate and functional tourism management issues using up-to-date case studies. It applies up-to-date conceptual frameworks of management theory to the tourism industry in a straightforward manner. The case studies illustrate the characteristics which differentiate tourism from manufacturing and from other service industries and illustrate the decision making aspects of tourism. It also addresses corporate and functional management issues. It is aimed at BTEC National students taking tourism, BTEC HND students taking Business and Finance (travel & tourism option) and Leisure (tourism option) and BA/BSc Business Studies and BA Hospitality Management students taking a tourism module. Undergraduate students taking a degree in tourism and postgraduate students of tourism should also find it useful.