Gordon McGuire | Akateeminen Kirjakauppa

This full-colour textbook provides complete coverage of the AQA Applied Business A2 award.


Introduction
Unit 8: Business Planning
Unit 9: Marketing Strategy
Unit 10: Promotional Activities
Unit 11: The Marketing Environment
Unit 12: Managing People
Unit 13: Managing Information
Unit 14: Managing Change
Unit 15: Financial Accounting for Managers
Unit 16: Managing Resources
Index