Gerald J. Sherman | Akateeminen Kirjakauppa

- Selling Isn't a Dirty Word
- Retail Sales
- Business-to-Business Selling
- Getting to the Sale
- The Sales Presentation
- Follow Through and Relationship Development
- Selling Yourself
- The Characteristics of Successful Salespeople and Sales Managers
- Managing a Sales Force
- Training and Tools
- Measuring Productivity
- Organizational Structure & Interaction
- The Global Marketplace
- Adjusting to Changes in Fashion Markets
- Case studies, featuring successful, high-caliber businesspeople who will tell how s/he applied the principles of the chapter discussed, and the results
- Key terms defined in an easy-to-understand language, each explained and accompanied with examples
- Illustrations and diagrams will be used throughout to emphasis main points
- Main concepts will be in bulleted format, with a concise summary of each
- Real-life simulations
- Practice quizzes
- In-class exercises, where students can pair up and practice the selling principles discussed in the chapter
- Instructor's Guide includes options for organizing the curriculum and suggestions for teaching the course