Geof Cox | Akateeminen Kirjakauppa

A practical and clear guide showing you how to lead and secure a win: win outcome in all your business deals.

This book will take you through the steps, actions and communications skills necessary to ensure successful business negotiations.

Introducing a four-phase process that underpins successful negotiations and sharing the practices and actions of highly effective negotiators in a straightforward and practical manner,  this detailed, step by step guide will help you go into negotiations fully equipped with the key tools that you need to secure a win: win outcome.