Marie-Laure Gavard-Perret, David Gotteland, Christophe Haon, Alain Jolibert; Avec Benoit Aubert and Twelves Others PEARSON FRANCE (2018) Pehmeäkantinen kirja
This book is a valuable support for all stages of the research. It shall include careful attention to: • Accompanies the researcher in theoretical upstream phase: the choice of epistemological paradigm, the construction of the object of research, methodological implications. • Providing details of the various methodological approaches, including the experimental method to allow the researcher to select the most relevant and implement them. • Exceeds the usual boundary between qualitative and quantitative methods in the presentation of collection and analysis, to group them according to their purpose. • Addresses a variety of analytical methods, including advanced methods such as automated text analysis or structural equation. • While processing the results presentation step, both written and oral, with many editorial boards, an awareness of research ethics and, finally, recommendations for the publication of its work.
The authors systematically illustrate their remarks with examples from theses or research articles from different fields of management sciences (HRM, management, marketing, strategy, corporate finance). Each chapter concludes with application and reflection exercises.
