Dawn Iacobucci; Deidre L. Popvich; Georgios A. Bakamitsos; Steven S. Posavac; Frank R. Kardes now publishers Inc (2015) Saatavuus: Tilaustuote Pehmeäkantinen kirja
Sivumäärä: 460 sivua Asu: Kovakantinen kirja Painos: 1. painos Julkaisuvuosi: 1998, 06.08.1998 (lisätietoa) Kieli: Englanti
Korvaava tuote: 9780130916020
For courses in Consumer Behavior.
Kardes approaches the subject of consumer behavior by using experimental psychology as the foundation, and presents his material in three overlapping sections. The text not only discusses the principles and scientific research of consumer behavior but demonstrates how companies and organizations use them every day.