Pedro A. Galera Andreu; María Paz Aguiló Alonso; Francisco Juan Martínez Rojas; Felipe Serrano Estrella; Án Justo Estebaranz Editorial Universidad de Jaén (2019) Pehmeäkantinen kirja
Ana Lara; Sofia Carvalho; Antonio Melendez; Audrey Petite; Carolina Naranjo; Juan Francisco Borrego; Judith Bertran; Kita Improve International Ltd (2024) Kovakantinen kirja
Juan A. Gomez-Fernandez; Francisco Guerra-Vazquez; Miguel A. Jimenez-Pozo; Guillermo Lopez-Lagomasino Springer-Verlag Berlin and Heidelberg GmbH & Co. KG (1989) Pehmeäkantinen kirja
J. Juan Rosales García (ed.); Jesús Enrique Escalante-Martínez (ed.); Francisco Antonio Godínez Rojano (ed.); Mendiola Fuente Springer (2025) Kovakantinen kirja
This book presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions from the 2016 National Brands and Private Label Marketing conference in Barcelona. It covers retailing-related topics, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer behavior, economic crisis, strategies in growth, and mature private labels.
