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Esther L. Gil | Akateeminen Kirjakauppa

INTERNATIONAL BUSINESS RESEARCH - STRATEGIES AND RESOURCES

International Business Research - Strategies and Resources
Esther L. Gil; Awilda Reyes
Scarecrow Press (2012)
Pehmeäkantinen kirja
124,80
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
International Business Research - Strategies and Resources
124,80 €
Scarecrow Press
Sivumäärä: 204 sivua
Asu: Pehmeäkantinen kirja
Julkaisuvuosi: 2012, 28.12.2012 (lisätietoa)
Kieli: Englanti
In the 21st century, most businesses participate in globalization, whether by entering new markets worldwide or dealing with competitors from around the world. In addition, the Internet and the accelerated evolution of related tools such as social media provide businesses, as well as individuals, the means to participate globally at an increasing pace. In order to identify profitable business opportunities and to recognize potential obstacles, one must have a complete picture of the global business environment. The Web and other Internet tools also give both new and traditional producers of information additional ways to deliver content to the end user, including interactive, web-based databases, digital files, or twitter updates—to name a few.

Taking these trends into consideration, International Business Research: Strategies and Resources provides the basic tools that are useful for doing international business research. Following an introduction that outlines the foundation for international business activity— money, the international monetary system, and financial markets—subsequent chapters address: essential information such as sources, organizations, and websites that list resources for specific regions and countries; how to find international company information and financial data; the major classification schemes used to find relevant industry data, including import/export statistics; and international market and industry research.

Each chapter of International Business Research includes research recommendations based upon the authors’ practical experiences and discusses the sources available to meet research needs, making this a valuable tool for anyone involved in the business world, particularly business school librarians, business students, and business professionals.

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Myymäläsaatavuus
Helsinki
Tapiola
Turku
Tampere
International Business Research - Strategies and Resourceszoom
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ISBN:
9780810887268
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