Elizabeth Marsten | Akateeminen Kirjakauppa

Everyone s doing it Web marketing, that is. Building an online presence is vital to your business, and if you re looking for Web marketing real-world experiences, look no farther than

Web Marketing All-in-One For Dummies.

These eight minibooks break down Web marketing into understandable chunks, with lots of examples from an author team of experts. The minibooks cover:

• Establishing a Web Presence



• Search Engine Optimization



• Web Analytics



• E-Mail Marketing



• Blogging and Podcasting



• Social Media Marketing



• Online Advertising & Pay-Per-Click



• Mobile Web Marketing

Web Marketing All-in-One For Dummies shows you how to please both customers and search engines; track your performance; market with e-mail, blogs, and social media; and more. It s a one-stop guide to

• Maximizing Internet potential for your business and ranking high in searches



• Tracking how your ads, pages, and products perform



• Managing pay-per-click ads, keywords, and budget, and developing marketing e-mails that customers actually want to read



• Creating a blog or podcast that helps you connect with clients



• Using social media outlets including StumbleUpon, Facebook, and Twitter



• Leveraging mobile technology



• Generating traffic to your site and writing ads that get clicks

Not only that, but Web Marketing All-in-One For Dummies includes a Google AdWords redeemable coupon worth $25 to get you started! Begin developing your Web site strategy and start marketing your business online today.