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Product Innovation Toolbox - A Field Guide to Consumer Understanding and Research
Kannapon Lopetcharat; Dulce Paredes; Jacqueline H. Beckley
John Wiley & Sons Inc (2022)
Kovakantinen kirja
169,90
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ostoskoriin kpl
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Chemistry of Taste - Mechanisms, Behaviors and Mimics
Peter Given; Dulce Paredes
Oxford University Press Inc (2002)
Kovakantinen kirja
180,00
Tuotetta lisätty
ostoskoriin kpl
Siirry koriin
Product Innovation Toolbox - A Field Guide to Consumer Understanding and Research
169,90 €
John Wiley & Sons Inc
Sivumäärä: 560 sivua
Asu: Kovakantinen kirja
Painos: 2nd edition
Julkaisuvuosi: 2022, 27.10.2022 (lisätietoa)
Kieli: Englanti
PRODUCT INNOVATION TOOLBOX Discover how to implement consumer-centric innovation to help create new product development in this latest edition

In recent years, behavioral approaches, social media listening, and other new techniques and technologies—digital techniques, augmented intelligence, machine learning, and advanced biometrics, among others—have been foregrounded in innovation research. A focus on the evolving fields of data science and neuroscience is a driving force for both researchers and the people they study. These digital and mobile technologies have enabled researchers to augment listening, observing and categorizing methods, and to adapt new techniques in attempting to better understand consumers. On the other hand, digitized mobile societies, spurred by faster and cheaper internet access, emphasize an interconnectedness that drastically alters human behaviors and creates borderless influences. Even so, the tenets and approaches to insightful deep learning for consumers and other actors, from discovery through to the launch of successful products, remains an intrinsic part of assessing the market.

Product Innovation Toolbox brings together key thought leaders and seasoned consumer researchers from corporate R&D, academia, and marketing research companies to share their experiences, advanced consumer research tools and practical tips for successful and sustainable product innovation. By offering these leading-edge tools and insights, the book ensures consumer-centric innovation by linking strategy and a designed approach.

The new edition focuses on the integration and connection of all data—both structured and unstructured???for deep learning and activation, rather than a differentiated qualitative—quantitative approach, reflecting the shifting relationships involved in the latest developments in the field.

The second edition of Product Innovation Toolbox also includes:



Revised material for more than 70% of the manual, with 11 new and extensively updated chapters
New tools sections on digital technologies to create novel ways to stimulate and elicit insights from participants, such as Virtual Reality (VR) and Digital Augmentation
Upgraded versions of tools in each updated section, with fresh examples
New case studies created using the tools from the previous edition, including cases regarding cross-continental marketplaces and cross-cultural societies
An emphasis on tools with global applications

Product Innovation Toolbox is an essential resource for product developers, marketers, and technologists.

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Tilaustuote | Arvioimme, että tuote lähetetään meiltä noin 4-5 viikossa. Tilaa tuote jouluksi viimeistään 27.11.2024
Myymäläsaatavuus
Helsinki
Tapiola
Turku
Tampere
Product Innovation Toolbox - A Field Guide to Consumer Understanding and Researchzoom
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ISBN:
9781119712848
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