Diane M. Gayeski | Akateeminen Kirjakauppa

This contemporary text—filled with research-based advice, case studies, and efficient tools—demonstrates how organizations measure, manage, and maximize their “intangible assets” of communication and knowledge. Its unique perspective on “performance technology” shows students not only how human behavior in the workplace can be engineered to achieve corporate success, but how to communicate those methods and processes used—and the value they add—to employers and clients.