Denise Tsang | Akateeminen Kirjakauppa

The Entrepreneurial Culture highlights the subtle yet powerful influence of national cultural heritage on entrepreneurship ventures, using an alternative and fresh approach to explore the entrepreneurial culture of Chinese and Irish software firms. This book presents a unique analysis of entrepreneurship theory development, along with a single industry, cross-national study of entrepreneurship illustrating the impact of values from contrasting cultures.

Specifically, Denise Tsang concentrates on the advantages associated with the diverse Chinese 'social' network and Irish 'personal' network (derived from the two nations' respective core cultural values) in relation to the strategies utilised by successful public and private firms emerging in the past two decades. Drawing upon data from China, Ireland and the USA, the author illustrates that the Chinese social network has led to a relationship-based approach in strategic areas such as team building, finance, marketing and recruitment during the early stage of firms' start-up. In contrast, the Irish 'personal' network is linked to a pragmatic and rational approach in the same strategic areas.

This original work will provide fascinating reading for a wide-ranging audience, including academics, researchers, students, practitioners and policymakers specialising in entrepreneurship and/or international business.