Denise T. Ogden | Akateeminen Kirjakauppa

Retail Management combines theoretical material about the retailing management process with discussions of the creative development of etailing and retail. While other texts primarily cover issues related to the development of and issues associated with a brick-and-mortar store (thereby downplaying the role of other retailing methods), this text takes a "big picture" approach covering concepts of brick-and-mortar retailing, etailing, catalog retailing, and emerging retailing methods.