S.M. Riad Shams; Demetris Vrontis; Yaakov Weber; Evangelos Tsoukatos; Alberto Ferraris Taylor & Francis Ltd (2019) Saatavuus: Tilaustuote Kovakantinen kirja
Michael R. Czinkota; Masaaki Kotabe; Demetris Vrontis; S. M. Riad Shams Springer Nature Switzerland AG (2021) Saatavuus: Tilaustuote Kovakantinen kirja
Alkis Thrassou; Demetris Vrontis; Leonidas Efthymiou; Yaakov Weber; S. M. Riad Shams; Evangelos Tsoukatos Springer International Publishing AG (2022) Saatavuus: Tilaustuote Kovakantinen kirja
Palgrave Macmillan Sivumäärä: 296 sivua Asu: Kovakantinen kirja Julkaisuvuosi: 2018, 14.09.2018 (lisätietoa) Kieli: Englanti
This book explores how contemporary organisations are abandoning conventional tactics in order to survive and grow in an incessantly shifting business landscape, analysing fundamental aspects of management, marketing and strategy from an interdisciplinary perspective. Focusing on the paradigms of neuro-marketing, innovative change management, motivational creativity, and customer data management, to name a few, the authors provide practical learning outcomes which reflect how organisations are seeking to adopt innovative means to innovative ends, targeting capacity building in multiple ways. Ultimately, this edited collection implicitly defines an organisational philosophy that incorporates functionality, but also embraces business notions pertaining to wider contextual transformations and environmental developments. Theoretical and practical contributions highlight the importance of multidisciplinary research to practical business success, making this book an invaluable readto both scholars and business executives.