A research guide designed for today's business student.
This practical, step-by-step guide shows business students how to successfully conduct a research project, from choosing the topic through to presenting the results. The book is divided into sections on preparing and planning the project, undertaking the research, and finally communicating the results. The authors have applied their many years of experience in supervising student projects to provide examples of actual research problems and to offer practical solutions. Unique to this book is the inclusion of chapters on topics such as supervision, group work and ethics, and both qualitative and quantitative data analysis.
New to this Edition
· Expanded coverage of the planning stage in Chapter 6 "Planning the Research Project" provides examples, Web resources, and discussions of practical issues such as costing and resources
· Chapter 5 "Ethical Considerations" now includes discussion of online research and technology to help students understand the ethical issues associated with their research project
An Instructor Teaching site at www.sagepub.com/polonskyirstr2e includes PowerPoint slides, guidance on using the end of chapter questions, sample answers for the case questions, and teaching tips.
This guide is ideal for supporting undergraduate research projects in business and management, as well as MBA assignments and other graduate classes in applied fields such as public administration and health care administration.
