South-Western College Pub Sivumäärä: 784 sivua Asu: Pehmeäkantinen kirja Painos: 16th edition Julkaisuvuosi: 2013, 01.01.2013 (lisätietoa) Kieli: Englanti
CONTEMPORARY MARKETING, 16E, International Edition has proven to be the premier teaching and learning solution for principles of marketing courses. This bestseller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new Sixteenth Edition continues the tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING, 16E, International Edition, remains in a class by itself.