David D Murray | Akateeminen Kirjakauppa

Create a World-Class Workforce
Every business out there is interested in earning profits. But sometimes the bottom line is not the best indicator of a company's long-term health. In the wake of the Great Resignation, companies are scrambling to hold on to both employees and profits. It turns out that one answer is the key to both. The Employee Experience Revolution divulges the little-known secret of how to become a more profitable company, in both the short and long term: happy employees. "Your customers will never be any happier than your employees. Your people . . . create and deliver the experience that keeps customers coming back."
Authors John DiJulius III and David Murray, founder and VP of consulting, respectively, of The DiJulius Group, are experts in the customer and employee experience industry. The companies they have advised include Starbucks, Chick-fil-A, Lexus, and The Ritz-Carlton. The goal is to have processes and a culture that encourage employees to naturally buy in to a company's brand so they voluntarily sing their employer's praises while providing stellar customer service. Pay is only one factor. A healthy organization will strive to give their employees job satisfaction by providing purpose, recognition, appropriate expectations, and even like-minded coworkers. The principles in this book can be applied to any company, large or small, to help improve how their organization runs as well as their bottom line.