Danna Greenberg | Akateeminen Kirjakauppa

In years past, the keywords for entrepreneurs were confidence, single-minded purpose, and charge-ahead thinking. But in our vastly more complex globalized, networked, post-crash world this isn’t enough. This game changing book details a new approach Entrepreneurial Thought and Action developed at Babson College, the number one school for entrepreneurship in the world.

Leaders today must be "cognitively ambidextrous," able to shift between analytic and action oriented approaches and know when to take action even when all the variables aren’t known. They must look beyond the traditional balance sheet, creating social, environmental and economic value. And they need a deep awareness of how their decisions are impacted by who they are their values, biases, background and capabilities as well as the social and cultural context in which they operate.

Greenberg, McKone-Sweet and Wilson, along with some of the top faculty at Babson, outline this new model in detail, explaining precisely how both educators and entrepreneurs can hone these three core competencies for coping with the demands and uncertainties of the modern world.