Cengage Australia Sivumäärä: 640 sivua Asu: Pehmeäkantinen kirja Julkaisuvuosi: 2013, 31.07.2013 (lisätietoa) Kieli: Englanti
Using an integrated strategic management process to explain what organisations should do to increase strategic competitiveness and achieve higher performance, the 5th Asia Pacific edition of Strategic Management: Competitiveness and Globalisation continues to provide a systematic skill-building coverage of strategy.
With an emphasis on global advantage, the text offers a comprehensive examination of regional and international issues to provide a complete, accurate and up-to-date explanation of the strategic management process. New coverage on environmental concerns and emerging technologies as well as examples and cases from Australia, New Zealand and Asia-Pacific serve to engage students while updated international content demonstrates how strategic management is used in the global economy.
This text is appropriate for Uupper level undergrad, usually third year; post grad in Masters courses.
