Dale S. Davis | Akateeminen Kirjakauppa

Contents -





1. New Product Development-An Overview-





Introduction; The Opportunities New Products Create;

The Problems New Products Create; The New Product

Development Cycle for Industrial Products; Consumer

New Product Evaluation; The Role of Technical

Research and Development in New Product Development;

Why New Products Fail; Ten Philosophies of

Successful New Product Development; Case Studies -





2. Marketing Research In The Specialty Paper Business-





Introduction and Objectives; The Urgent Case for

Marketing Research; General Definitions and Applications

for Marketing Research; Professional Marketing

Research; Practical Employment of Marketing

Research; Nonobjectivity in Research; The Scientific

Method of Investigation; Sources of Marketing Information;

Methods of Collecting Data in Marketing

Research; Kinds of Marketing Research and Applications -





3. Spunbonded Products-





Introduction; Sheet Structure of Tyvek Spunbonded

Linear Polyethylene; Area-Bonded Sheets; PointBonded

Spunbonded Polyethylene; Reemay Spunbonded

Polyester; Typar Spunbonded Polypropylene;

Summary -





4. Nonwovens and Textile Replacements -





Introduction; Background of The Nonwoven Industry;

Types of Nonwovens; Disposables; Linen Supply Field;

The Graduate; Disposable Diaper Market; Improvements

Evolving; Significant Trends and Emerging Technologies; Marketing Strategy Facing Nonwoven Producers; Textile Replacements and Their Future;

Technical Research and Development; Gathering

Competitive Intelligence; Marketing Intelligence; Benefits

Realized; Textile Replacements and Their Future;

Conclusions -





5. Extrusion Coating of Paper and Board -





Survey; Structure of Polyethylene; Specific Barrier

Properties of Polyethylene; Extrusion Equipment;

Primers for Polyethylene Coating; Printing of Polyethylene

Coated Papers; Extrusion Coating of Pigmented

Plastics; Other Resin Additives; Testing of

Polyethylene Coated Papers; Extrusion Resins Other

Than Polyethylene; Where Are We Going? -





6. The Use of the Computer in New Product Development -





Introduction; Gathering Data; Printout-Input Data;

Printout-Output Data; Conclusions -





7. Pulp-Molding - Three-Dimensional Paper Products -





History of Pulp Molding; Statistics of Pulp Molding;

Technology of Pulp Molding; Production Techniques

and Properties of Pulp Molded Products; The Future

of Pulp Molding -

Other: Robert H. Mosher, Dales S. Davis