Christine M Bruhn | Akateeminen Kirjakauppa

Food Risk and Crisis Communication addresses the principals of effective risk communication and provides insight as to why messages that seem reasonable to the scientist may be ineffective in allaying fears of the lay public and putting their concerns in perspective. Examples are drawn from current issues in news including acrylamide, pesticides, "mad cow disease," pathogens like E coli O157:H7 and Salmonella, and new technologies like genetic engineering and irradiation. The authors draw from personal experience and research addressing what works, what doesn't and why. Understanding risk communication in crisis management and the role of society and culture in effective communication will help readers to individualize information and prepare for future communication needs. Coverage also includes communications in the face of activism and activist groups; communicating emerging health issues; the concepts of zero risk and absolutes; and steps for developing an action plan for communicating in the event of an actual emergency.
Food Risk and Crisis Communication will be a useful addition to the library of anyone in the food industry who communicates with the public, including food manufacturers and supermarket executives. It will be useful to the health professional and food safety educator, including dietitians, nurses, and school educators as well as those in communication.