Carlos Martínez Shaw; José Ignacio Martínez Ruiz; Eloy Martín Corrales; Catia Brilli Editorial Universidad de Sevilla-Secretariado de Publicaciones (2018) Pehmeäkantinen kirja
Hugo Carlos-Martinez; Rodrigo Tapia-McClung; Daniela Alejandra Moctezuma-Ochoa; Ana Josselinne Alegre-Mondragón Springer International Publishing AG (2024) Kovakantinen kirja
Jose Carlos Camara Perez; Francisco Jose Martinez Guillamon; Manuel Gonzalez Manzano; Pedro Gomez Piqueras; Serantes Asenjo Lulu.com (2008) Pehmeäkantinen kirja
This book presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions from the 2016 National Brands and Private Label Marketing conference in Barcelona. It covers retailing-related topics, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer behavior, economic crisis, strategies in growth, and mature private labels.
