John Wiley & Sons Sivumäärä: 557 sivua Asu: Pehmeäkantinen kirja Julkaisuvuosi: 2006, 21.02.2006 (lisätietoa)
The second edition of this popular text has been thoroughly updated to reflect contemporary developments in strategic management theory and its applications to Australasian organisations. Based on the original Hill and Jones text, the 2nd Australasian editions's thirteen chapters have been chosen and sequenced to reflect the contents of the typical 12 to 13 week teaching Semester. Solid theory coverage includes the latest research in the field, complemented by a wide range of case studies and real word examples. The strategic management applications focus of the text is achieved through a balanced coverage of small to medium sized enterprises versus multinational corporations, product versus service industries, and public versus private sector organisations.
FEATURES:
A brand new chapter on strategic management in public sector organisations.
Chapter opening cases and Strategy in Action boxes highlight strategic management applications within each chapter.
Wealth of end of chapter material including review, discussion and applied questions,small group exercises, exploring the web activities, and strategic management chapter.
High quality End of Book Case Studies covering small, medium, and large companies, both domestic and international. Each case study is accompanied by extensive lecturer teaching notes.
