Tekijä: Jennifer Lees-Marshment; Brian Conley; Kenneth Cosgrove Kustantaja: Taylor & Francis Ltd (2014) Saatavuus: | Arvioimme, että tuote lähetetään meiltä noin 1-3 viikossa
Tekijä: Jennifer Lees-Marshment; Brian Conley; Kenneth Cosgrove Kustantaja: Taylor & Francis Ltd (2014) Saatavuus: | Arvioimme, että tuote lähetetään meiltä noin 1-3 viikossa
Taylor & Francis Ltd Sivumäärä: 330 sivua Asu: Kovakantinen kirja Julkaisuvuosi: 2014, 29.08.2014 (lisätietoa) Kieli: Englanti
Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government.
The main themes and objectives of the book are to cover:
New and emerging trends in political marketing practice
Analysis of a broad range of political marketing aspects
Empirical examples as well as useful theoretical frameworks
Discussion of state/local level as well as presidential politics
This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.
