Bob Kemp | Akateeminen Kirjakauppa

Bright, eager business students deserve a rigorous, exciting introduction to the fundamentals of business. How Business Works: Making Profits, Taking Risks, and Creating Value in a Global Economy is a dynamic introduction to business textbook that takes a holistic, comprehensive, real-world approach, incorporating both theory and practice.

The global business challenges facing today's students are more complex than ever before. How Business Works prepares students to meet these challenges head-on, and become successful learners and leaders. The book offers a fresh, timely perspective on the way business is taught by organizing concepts around the unifying framework of value. A serious textbook for serious business students, this text addresses the quantitative and technical topics often glossed over in competing books, such as risk versus return, foreign exchange, and the time value of money.

Written in a conversational, easy-to-read style, How Business Works is more than an outstanding textbook-it provides transformational learning and teaching experiences.