Edwin Odhuno; Billy I. Wadongo Sahel Books Inc. (2009) Pehmeäkantinen kirja 40,20 € |
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Hospitality Organization Behavior
Human behavior within the hospitality organization is among the top most concerns of a majority of operating managers today. Unfortunately, knowledge acquisition and transmission in this key area has not only been limited but haphazard at best. Where attempts have been made, the usual alternative has been to treat organizational behavior from very broad and general approaches and perspectives. Consequently,gaps pertaining to relatedness, relevance and application in the hospitality industry have been noted with concern. This has also led academics to avoid teaching organizational behavior altogether.This book offers the initial bold attempt to present the core and vital concepts that are relevant to hospitality students, managers and stakeholders alike in a simple but systematic style to enhance both interest and knowledge acquisition. Part one traces the foundations of organizational behavior right from its roots in classical management to present day pertinent developments that impact the hospitality industry.Part two draws from the logical progression of organizational behavior as embedded in social psychology. Vital behavioral concept from social psychology including perception, attitude, motivation, interactive dynamics,conflicts and groups are discussed.Part three positions hospitality organization firms in the often overlooked areas such as structure, leadership, culture, communication and politics. Finally, two case studies are presented from Marriott international chainfrom the United States, and Serena chain in Africa and Asia.
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