Gabler Verlag Sivumäärä: 342 sivua Asu: Pehmeäkantinen kirja Painos: 2011 Julkaisuvuosi: 2011, 13.01.2011 (lisätietoa) Kieli: Englanti
In corporate practice, business models are of high importance and use - for example for strategic analysis of competition and success. In recent years the topic has become increasingly important within the research area. The book gives a comprehensive overview of the state of the art. Moreover, it discusses management tools and successful case studies of business model management.