Benson Lam | Akateeminen Kirjakauppa

This work features displays from nine different cities and 15 different areas or malls. Various points of interest include colour, lighting, themed displays, internal display areas and use of mannequins. The primary aim of retailers and manufacturers is to attract more customers and sell more products. As the processes of selling and buying become more frenetic, new ideas to exhibit products are proposed every day. Through these ideas from the global visual merchandisers, we can better learn and understand the different cultural and consumer preferences of a country, a city or a brand. This book is a pictorial guide, taking the reader on a visual journey around some of the most prestigious shops in the world and showing off a superb variety of design approaches. It will serve as an excellent sourcebook for the designer or interested layperson.