This book constitutes the refereed proceedings of the 8th International Conference on Active Media Technology, AMT 2012, held in Macau, China, in December 2012.

The 65 revised full papers were carefully reviewed and selected from a numerous submissions. The papers are organized in topical sections on awareness multi-agent systems, data mining, ontology mining, web reasoning, social applications of active media, human-centered computing, personalization and adaptation, smart digital art and e-learning.