Sivumäärä: 128 sivua Asu: Moniviestin Painos: 1. painos Julkaisuvuosi: 1998, 07.10.1998 (lisätietoa) Kieli: Englanti
Korvaava tuote: 9780130084637
This is one of three cutting-edge Marketing Engineering Applications course supplements pulled from Lilien/Rangaswamy, Marketing Engineering (1998). This supplement consists of a paperback book and CD-ROM (software packages are compatible with Excel 5.0, 7.0 and Office ’97 for Windows) which include sections relating to a basic marketing or marketing strategy course, allowing professors to integrate quantitative applications into these courses.