Arthur Koch | Akateeminen Kirjakauppa

Speaking with a Purposeprovides readers with the “nuts and bolts” needed to become effective public speakers.

Intentionally brief, this book allows the reader to concentrate on the preparation, practice, and presentation of their speeches without getting bogged down by theoretical discussions. The focus on purpose and audience response, which incorporates consideration of cultural diversity, helps readers identify ways to make their speeches more effective. Highly popular and practical, the Eighth Edition is the best of the brief books available on the subject.