CABI Publishing Sivumäärä: 228 sivua Asu: Kovakantinen kirja Julkaisuvuosi: 2005, 11.10.2005 (lisätietoa) Kieli: Englanti
How do individuals go about making trade-off's among work, leisure, travel, and personal maintenance(e.g. sleeping) activities? What are the unconscious as well as conscious drivers of their behaviours?How well do their behaviours follow what they plan? These questions are fundamental in consumerbehaviour. This book provides fresh insights in responding to these issues.This book examines alternative theories and the empirical testing of trade-offs we make in life amongwork, leisure, travel, and personal maintenance actions and how our plans relate to what we actuallydo. Tourism Behaviour considers plans and behaviours for tourist spending, length of stay, attractions,destinations, accommodation and activities, and investigates how marketing strategies affect consumerplans. This book provides new theory, empirical studies, and practical insights of significant interest totravel and leisure researchers, destination marketing managers, and advanced students in tourism andconsumer behaviour.
