Andy Gibbs | Akateeminen Kirjakauppa

With the growing imperative to identify alternative (internal) sources of revenue, corporate shareholders, managers, and senior executives are aware of the critically important value of patents to the bottom line. To achieve these objectives, now more than ever companies must implement a patent-centric management process. This book introduces a new methodology that provides a hands-on implementation process, guiding every level of corporate manager, from CEO on down, through the establishment of the PQM system.