Tekijä: Ana Pinto Borges; António Lopes de Almeida; Elvira Pacheco Vieira; Rui Rosa Dias; Paula Rodrigues Kustantaja: IGI Global (2022) Saatavuus: | Arvioimme, että tuote lähetetään meiltä noin 1-3 viikossa
Tekijä: Albertina Monteiro; Ana Pinto Borges; Elvira Vieira Kustantaja: IGI Global (2023) Saatavuus: | Arvioimme, että tuote lähetetään meiltä noin 1-3 viikossa
Tekijä: Albertina Monteiro; Ana Pinto Borges; Elvira Vieira Kustantaja: IGI Global (2023) Saatavuus: | Arvioimme, että tuote lähetetään meiltä noin 1-3 viikossa
EUR 175,60
New Techniques for Brand Management in the Healthcare Sector
IGI Global Sivumäärä: 268 sivua Asu: Pehmeäkantinen kirja Julkaisuvuosi: 2021, 30.01.2021 (lisätietoa) Kieli: Englanti
Irrespective of the legal sphere and type of care (primary, secondary, and continuing), providers must ensure that users receive quality healthcare through the efficient use of resources, responsiveness, affordability, and the equal treatment of patients. Management and marketing have been playing an important role in this sector with the importance of branding growing in the healthcare market. The chance for brand in healthcare is determined by the challenges to increase and improve consumer choice. That's something to which providers and health systems, in general, have not been familiarized.
New Techniques for Brand Management in the Healthcare Sector is a critical research publication that explores the diffusion of new marketing knowledge, tendencies, and qualitative and quantitative methods for brand management in the private, public, and social health sectors and examines the movement from healthcare as a priceless commodity to one that can be, and is, commodified. Highlighting topics such as e-health, medical tourism, and brand management, this publication is essential for hospital directors, marketers, advertisers, promotion coordinators, brand managers, product specialists, academicians, healthcare professionals, brand strategists, policymakers, researchers, and students.