Steve Cropper; Alison Porter; Gareth Williams; Sandra Carlisle; Robert Moore; Martin O'Neill; Chris Roberts; Hele Snooks Bristol University Press (2007) Pehmeäkantinen kirja
Alison Findlay; Gweno (University Of Ripon And York St John) Williams; Stephanie (University Of Sunderland) Wright Taylor & Francis Ltd (2000) Pehmeäkantinen kirja
Archibald Alison; William Blackwood & Sons; And Lodon Edinbgh and Lodon; Williams Black Wood and Sons; Edinbgh and Lodon BiblioLife (2010) Pehmeäkantinen kirja
Kogan Page Sivumäärä: 272 sivua Asu: Pehmeäkantinen kirja Julkaisuvuosi: 2009, 03.06.2009 (lisätietoa) Kieli: Englanti
If you are involved in field marketing, this is the book for you. Whether you are working within a company and seeking to employ a field marketing agency, or you work for such an agency and want to ensure best practice, The Handbook of Field Marketing is the essential handbook for success.
Crammed with self study questions, case studies, and proven advice for success, this book offers a blueprint for best practice, enabling you to undertake robust, rigorous and meaningful brand research. The Handbook of Field Marketing reveals the best techniques to ensure profitable brand maximization for your company's products (or those of the client company), whether measured by brand visibility, product availability, positioning, performance against competitors or overall sales performance.
