Alexandra Kenyon | Akateeminen Kirjakauppa

This new textbook provides a full and detailed insight into the ways in which experiences are designed and delivered. It covers management issues such as marketing, human resources, operations, quality management, facilities management, project management, and strategy, and is supported throughout by pedagogic features and case studies.

Contributions by: Adenike Adebayo, Rudin Beka, Kevan Burke, Sandra J Cooper, Peter Cox, Martin Hilton, James Musgrave, Ade Oriade, Josephine Pryce, Lucy Hack, Alexandra J Kenyon, Roya Rahimi, Peter Robinson, Gonzalo Díaz Meneses